Privacy Policy

1. Information We Collect

We only collect personal information that is reasonably necessary for our business functions. Depending on your interaction with us, we may collect:

• Identifying details such as your name, mailing/billing address, email, and phone number.
• If you send a gift box directly to someone, the recipient's name and delivery details that you provide for the order.
• Payment-related information associated with an order. Payments may be processed through third-party payment providers.
• Technical information such as your IP address, device details, browser type and version, and operating system.
• Information about how you use our website, including pages visited and features used.
• Information you provide through customer enquiries or support interactions, and through any surveys or promotions that request information.

We may also use cookies and similar technologies to:

• Improve your browsing experience
• Analyse website traffic and usage trends
• Support advertising where applicable

You can manage cookie preferences in your browser. Disabling cookies may affect certain website features.

2. Why We Collect Your Information

We collect and use personal information for purposes including:

• Order fulfilment – processing payments and arranging delivery, including to a gift recipient using the name and delivery details you provide. We may also use information to manage an account where you use one.
• Customer support – responding to enquiries, complaints, or requests.
• Marketing and communications – sending offers and newsletters where you have chosen to receive them. Communications needed to process or deliver an order are separate from optional marketing.
• Service improvement – monitoring site usage, analysing trends, and enhancing our offerings.
• Legal compliance – meeting our obligations under law, preventing fraud, and protecting our rights.

You may opt out of marketing communications at any time by clicking “unsubscribe” in our emails or contacting us directly.

3. SMS Collection and Use

If an SMS-based feature is available and you choose to use it, information provided for that feature may be processed to support:

• Verification and security – where these are part of the feature you use.
• Customer support – responding to enquiries about that feature.

If a third-party service provides an SMS feature, its privacy information may also be relevant.

4. How We Store and Protect Your Information

We take reasonable steps to safeguard personal information against misuse, interference, loss, unauthorised access, modification or disclosure. The steps involved depend on the information and services concerned, including where a third-party service handles information.

We retain personal information while it is needed for relevant purposes or where retention is required by law. When it is no longer needed, we take reasonable steps to destroy or de-identify it, subject to any legal requirement to retain it.

5. Disclosure of Your Information

We may disclose your personal information to:

• Service providers – where needed to operate the website and process orders, including website and ecommerce services, payment processing, fulfilment and delivery, communications, and technology support. Relevant recipient delivery details may be shared with providers involved in fulfilling or delivering a gift order.
• Regulators, authorities, or legal entities – when required by law or to protect our legal rights.
• Advertising and measurement services – where used to understand website activity or support advertising.

Where personal information is disclosed overseas, we take reasonable steps in line with applicable Australian privacy law.

6. Your Rights

You can contact us about personal information we hold about you, including to request access or correction, or to raise a privacy concern:

• Access – you can request a copy of personal information we hold about you.
• Correction – you can request corrections to ensure accuracy and completeness.
• Other requests – you may ask about how your information is handled, including whether it is still needed.
• Privacy concerns – please contact us first if you believe your information has been mishandled.

If you are not satisfied with our response to a privacy concern, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC): www.oaic.gov.au

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology or our business practices. Updates will be published on our website.